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Great
Lady was first introduced in 1957 by Evyan Perfumes, the original
maker of White Shoulders. Evyan was the nickname of Lady
Evelyn Westall who married an Austrian Baron, Walter
Langer Von Langendorff. He heard a guest at a formal
dinner compliment his wife on having the whitest
shoulders he'd ever seen and that led to the name of
their first perfume, White Shoulders. It is Lady Evyan
who is embossed on the White Shoulders bottles.
The Baron always called
his wife his 'great lady" and Great Lady
perfume was named for her.. Evyan Perfumes also made a very
popular men's cologne, The Baron, which was named for her husband. Golden
Shadows was the name of their Westport, Connecticut
estate and gave its name to still another Evyan
fragrance. Lady Evyan collected antique lace and lace
played a big part in many of their perfume set box
designs. Evyan was one of the pioneers of American
fragrances who challenged the French domination of the
market after World War II. While Helena Rubenstein also
made fragrances right after the war, her main business,
unlike Evyan, was cosmetics. In time, New York would overtake Paris as the center
of the perfume industry as they were joined by Revlon
and Estee Lauder who also offered American fragrances.
After The Baron's death it took years to
settle his complicated will. (Lady Evyan preceded him
which left him always missing her and talking about her
even though he remarried.) Finally the will was settled
and the company was sold to Elizabeth Arden. White
Shoulders is now made and distributed by an Elizabeth Arden
subsidiary. Two original scent Evyan fragrances, Great
Lady and Most Precious, are still made by the relaunched Evyan
Perfumes for its
Liquid Chic Collection.
Scent:
Floral with iris, muguet, tuberose, sandalwood and
amber.
Great
Lady
eau de
parfum spray .33 oz. 10 ml
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