Gardenia was first introduced in 1932 by the original Tuvache'
company, which no longer exists. Tuvache' was a New York
company who used a French name to compete with all the
pre-World War II French fragrances controlling the
industry. Madame Tuvache'
is a character in the famous French novel, Madame Bovary
by Gustave Flaubert.
Bernadine Angus, the founder of
Tuvache', often used the pen name, Madame deTuvache',
when writing perfume articles for newspapers. The "de"
part added a royal flair to the name. When newspapers mistakenly reported that Tuvache' was a French perfume
house, she did not correct them, as French perfumes were the
most popular at that time. In the early days, Bernadine sometimes included
a little booklet with her fragrances written by the
fictitious Madame Bernadine deTuvache'. Bernardine Angus
aspired to be a fiction writer and she did manage to
write a Broadway play (which lasted just one week on
Broadway during WW II) as well as some plays whose scripts
were turned into Hollywood.films. Her best known movies, Fog Island and Crime
Stoppers, are still available for purchase at Amazon.com.
The acting is very decent for second string actors and
the movies are very watchable.
original Tuvache' company was sold
in the late 60's after Bernadine Angus and
her husband Howard died. It was merged into the Swiss perfume house,
Germaine Monteil. By the late 70's it was being made by Yardley of London, a division of British
American Tobacco Company who had purchased Germaine
Monteil. In 1989 it was sold to the Jovan division of
Coty who decided to discontinue Jungle Gardenia and use the bottles for a
During the 1990's, Coty
made a re-formulated version of Jungle Gardenia,
actually a new, totally different scent. Coty replaced
the Tuvache' name with Coty and packaged Coty Jungle
Gardenia in new
looking bottles and
boxes. This fruit-like scent pleased few people and
was quickly discontinued. Coty no longer owns the Jungle
Gardenia trademark and is no longer associated with it's
production. The original
Tuvache' Jungle Gardenia scent, sold under the U.S.
trademarked Jungle Gardenia brand name, is now made by Evyan,
famous for White Shoulders fragrance.
After Coty dropped the
Tuvache' from Jungle Gardenia, the name Tuvache (no
accent mark over the letter e), was trademarked by Irma
Shorell, Inc. (Long Lost Perfumes) but they do not own
the Jungle Gardenia trademark, only Tuvache. They
make a cologne called Tuvache Gardenia 1933, (packaged in
modern looking fragrance bottles and boxes). It is not "Jungle"
Gardenia from the original Tuvache' company. Described
as eau de parfum the scent lasts for about five minutes,
less than toilet water. Be
sure you are buying authentic U.S. Trademarked Jungle
Gardenia which lasts all day, same as the original. Always check for the trademark symbol next to
the name Jungle
Exotic Fragrance in the World" was
the signature scent of famous actresses, Barbara
Stanwyck, Joan Crawford and Joan Bennett. Also favored by
Annette Funicello, Natalie Wood, Elizabeth Taylor and
even her close friend, Michael
Jackson. In an article about him titled, "The Boy Who Would Be
King," in the September 2009 issue of Vanity Fair
magazine, the author Lisa Robinson reports that
Michael Jackson loved Jungle Gardenia and wore it
It's been written
and said by close friends of Frank Sinatra (Joe
Fischetti and George Jacobs) that he would apply Jungle Gardenia
sparingly. He had a big hit song in 1946, "The
Girl That I Marry" with the Irving Berlin
nails will be polished and in her hair, She'll wear a
gardenia and I'll be there"
The young, beautiful, Fay Wray wore
Jungle Gardenia during the
filming of the original King Kong movie. She said she believed
King Kong thought she was a new type of flower he'd found.
In her mind, she felt that being so tiny to him,
he could only
identify her from other women by her scent, Jungle
Gardenia. Kong apparently agreed with the many men who
have told women that Jungle Gardenia drives them
Jungle Gardenia is also the fragrance worn by
Auntie Mame, the character in the famous number one
selling book by Patrick Dennis. The book was made into a
and movie that both starred famous actress, Rosalind
Russell. Some lines in the book gave Jungle Gardenia its
rumored reputation of being an aphrodisiac that
attracted men. The play was later made into a Broadway musical
starring Angela Lansbury (Murder She Wrote) and Bea Arthur
(Golden Girls) and was a huge
success. The movie version of the musical starred
Lucille Ball which, though popular, did not garner good
Jungle Gardenia enjoyed a big revival during the
1970's and 1980's when it was heavily promoted
on the TV show, "Truth or Consequences" hosted
by the famous TV game show host of over thirty years, Bob
Barker. He quipped it was the sexiest fragrance he'd
legendary favorite is still very popular 80 years after its
introduction. Women still love the exotic intriguing scent of this
timeless fragrance which is in a class all by itself.
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