jungle gardenia   The World's Most Exotic Perfume

NOTE: There is only one genuine Jungle Gardenia, a U.S. Registered Trademark. Do not be fooled by poor imitations called versions, types, formulas or recipes. Check for the registered trademark symbol next to the name Jungle Gardenia  


Jungle Gardenia was first introduced in 1932 by the original Tuvache' company, which no longer exists. Tuvache' was a New York company who used a French name to compete with all the pre-World War II French fragrances controlling the industry. Madame Tuvache' is a character in the famous French novel, Madame Bovary by Gustave Flaubert. 

Bernadine Angus, the founder of Tuvache', often used the pen name, Madame deTuvache', when writing perfume articles for newspapers. The "de" part added a royal flair to the name. When newspapers mistakenly reported that Tuvache' was a French perfume house, she did not correct them, as French perfumes were the most popular at that time. In the early days, Bernadine sometimes included a little booklet with her fragrances written by the fictitious Madame Bernadine deTuvache'. Bernardine Angus aspired to be a fiction writer and she did manage to write a Broadway play (which lasted just one week on Broadway during WW II) as well as some plays whose scripts were turned into  Hollywood.films. Her best known movies, Fog Island and Crime Stoppers, are still available for purchase at Amazon.com. The acting is very decent for second string actors and the movies are very watchable.

The original Tuvache' company was sold in the late 60's after Bernadine Angus and her husband Howard died. It was merged into the Swiss perfume house, Germaine Monteil. By the late 70's it was being made by Yardley of London, a division of British American Tobacco Company who had purchased Germaine Monteil. In 1989 it was sold to the Jovan division of Coty who decided to discontinue Jungle Gardenia and use the bottles for a Jovan fragrance.

During the 1990's, Coty made a re-formulated version of Jungle Gardenia, actually a new, totally different scent. Coty replaced the Tuvache' name with Coty and packaged Coty Jungle Gardenia  in new looking bottles and boxes. This fruit-like scent pleased few people and was quickly discontinued. Coty no longer owns the Jungle Gardenia trademark and is no longer associated with it's production. The original Tuvache' Jungle Gardenia scent, is sold under the U.S. trademarked Jungle Gardenia brand name. Be sure you are buying authentic U.S. Trademarked Jungle Gardenia which lasts all day, same as the original. Always check for the trademark symbol next to the name Jungle Gardenia

This "Most Exotic Fragrance in the World" was the signature scent of famous actresses, Barbara Stanwyck, Joan Crawford and Joan Bennett. Also favored by Annette Funicello, Natalie Wood, Elizabeth Taylor and even her close friend, Michael Jackson. In an article about him titled, "The Boy Who Would Be King," in the September 2009 issue of Vanity Fair magazine, the author Lisa Robinson reports that Michael Jackson loved Jungle Gardenia and wore it onstage.

It's been written and said by close friends of Frank Sinatra (Joe Fischetti and George Jacobs) that he would apply Jungle Gardenia sparingly. He had a big hit song in 1946, "The Girl That I Marry" with the Irving Berlin lyrics "Her nails will be polished and in her hair, She'll wear a gardenia and I'll be there"  During his relationship with actress Ava Gardner, she was known to favor Jungle Gardenia fragrance.

The young, beautiful, Fay Wray wore Jungle Gardenia during the filming of the original King Kong movie. She said she believed King Kong thought she was a new type of flower he'd found. In her mind, she felt that being so tiny to him, he could only identify her from other women by her scent, Jungle Gardenia. Kong apparently agreed with the many men who have told women that Jungle Gardenia drives them wild!

Jungle Gardenia is also the fragrance worn by Auntie Mame, the character in the famous number one selling book by Patrick Dennis. The book was made into a Broadway play and movie that both starred famous actress, Rosalind Russell. Some lines in the book gave Jungle Gardenia its rumored reputation of being an aphrodisiac that attracted men. The play was later made into a Broadway musical starring Angela Lansbury (Murder She Wrote) and Bea Arthur (Golden Girls) and was a huge success. The movie version of the musical starred Lucille Ball which, though popular, did not garner good reviews.

Jungle Gardenia enjoyed a big revival during the 1970's and 1980's when it was heavily promoted on the TV show, "Truth or Consequences" hosted by the famous TV game show host of over thirty years, Bob Barker. He quipped it was the sexiest fragrance he'd ever smelled. 

This legendary favorite is still very popular more than 80 years since its introduction. Women still love the exotic intriguing scent of this timeless fragrance which is in a class all by itself.

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jungle gardenia

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Jungle Gardenia is a U.S. Registered Trademark      

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