Blue Stratos  by Shulton

 

Unleash Your Spirit with Blue Stratos

Blue Stratos was first introduced in 1974 by Shulton, original makers of Old Spice. Shulton was sold to American Cyanamid in 1970. Since Old Spice had been around for fifty years.it was decided it was time to release a more  modern scent in an upscale fragrance  Originally designed as a fragrance for women, Blue Stratos  was instead marketed to men. A 12 million dollar Blue Stratos "Unleash the Spirit" advertising campaign launched its introduction and it was an immediate success. Upon smelling it on men, women began to "borrow" it. This led to it later being labeled as a unisex cologne. Shulton was sold again in 1990 to Proctor and Gamble. P&G kept the Old Spice brand but sold off Blue Stratos by Shulton. 

Scent: A classic fougere cologne with an interplay of lavender and oak moss. At the heart of the Blue Stratos scent lies a powerful, fresh accord of citrus and lavender. As the subtle theming develops, it reveals spicy notes of basil and anis complimented by geranium. Then finally comes the unique signature with base notes of oak moss, sandalwood, and cedarwood blended with a special accord of musk and vanilla.

Blue Stratos  by Shulton  2oz. 60 ml  List Price $85.00  Save Now: $55.00 

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Blue Stratos and Shulton are U.S. Registered Trademarks